ROAS
3.24x
+12.4%
vs last week
CPC
$0.87
-8.2%
vs last week
CPM
$14.52
+3.1%
vs last week
Total Spend
$2,847
+5.7%
this month
CTR
2.18%
+0.34%
vs last week
Daily Ad Spend — Last 14 Days
Live
Daily spend
Avg: $206/day
Today's Recommendations
3 ActionsPause "Summer Sale — Lookalike US"
This ad set has a 0.6x ROAS over the last 5 days with $312 spent. It's actively losing money — pause it to redirect budget.
Increase budget on "Retargeting — Cart Abandoners"
This campaign is at 5.8x ROAS but capped at $25/day. It has headroom — scaling to $50/day should maintain 4x+ returns.
Narrow "Broad Interest — Fitness" audience
Your audience of 12M is too broad for a $30/day budget. Add purchase behavior filter to reduce to ~800K for better CPM efficiency.
Campaign Performance
5 Campaigns| Campaign | Status | Spend | ROAS | CPC | CPM | CTR | Conversions |
|---|---|---|---|---|---|---|---|
| Retargeting — Cart Abandoners | Active | $742 | 5.82x | $0.54 | $11.20 | 3.41% | 89 |
| Spring Collection — Broad US | Active | $1,128 | 3.45x | $0.92 | $16.30 | 2.08% | 64 |
| Broad Interest — Fitness | Learning | $421 | 1.92x | $1.15 | $18.70 | 1.64% | 17 |
| Summer Sale — Lookalike US | Active | $312 | 0.61x | $1.42 | $22.10 | 1.12% | 4 |
| Brand Awareness — Video Views | Paused | $244 | 1.35x | $0.68 | $8.90 | 2.87% | 7 |